01
Acquisition
Build, restructure and scale paid acquisition without treating Meta and Google as separate islands.
- Meta Ads
- Google Ads
- Campaign structure
- Scaling
- CAC / ROAS
- Budget allocation
For D2C fashion brands
You want to scale.
You just don't want ROAS to fall apart doing it.
BuiltWithAP works across ads, creative, website and retention to help you figure out what's holding growth back — and what needs to change.
₹10Cr+
₹10Cr+ in monthly ad budgets managed across 6 years scaling D2C brands.
300+D2C brands worked with
4.37xMera Aura ROAS
₹21LMera Aura revenue in 4 months
6 yrsScaling D2C brands
ACQUISITION × CREATIVE × CRO × RETENTION
ACQUISITION × CREATIVE × CRO × RETENTION
ACQUISITION × CREATIVE × CRO × RETENTION
ACQUISITION × CREATIVE × CRO × RETENTION
The real problem
Growth gets harder when every part of marketing is managed separately.
Paid media, creative, website conversion and retention all affect the same number: profitable growth. They need to be looked at together.
01
Scaling changes the economics.
What works at one level of spend does not always hold as budgets increase. The account needs a plan for scaling without losing control of CAC.
02
Creative becomes reactive.
When there is no consistent testing pipeline, teams end up chasing yesterday's winner instead of building what comes next.
03
The bottleneck is not always the ad account.
A weak offer, low conversion rate or poor repeat purchase can make a good acquisition setup look bad. The diagnosis has to cover the whole funnel.
04
Retention is left on the table.
When every sale has to come from a new customer, acquisition carries the entire growth burden. Retention should be part of the plan.
The goal is not better-looking dashboards. It is a marketing system that produces better business outcomes.
What we work on
What we work on.
We look across the parts that can hold growth back — and focus on what needs to change.
02
Creative
Build a repeatable creative pipeline around the angles, hooks and formats that the brand actually needs to test.
- Creative strategy
- Hooks & angles
- Scripts
- Briefs
- Production
- Testing
03
Conversion
Get more out of the traffic you already pay for by fixing the parts of the funnel that stop visitors from becoming customers.
- CRO
- Product pages
- Landing pages
- Offers
- AOV
- Funnel analysis
04
Retention
Increase the value of customers you've already acquired instead of paying to reacquire them every time they want to buy again.
- Repeat purchase
- Reactivation
- Segmentation
- Cross-sell
Proof
Selected results.
A selection of results across D2C and fashion brands, covering different AOVs, growth stages and commercial challenges.
D2C clothing · 6 months old
From a ₹2L/month plateau to ₹1.3Cr in sales.
65× growth
3.23x ROAS · 20,586 purchases · 78% prepaid ratio
High AOV fashion
Scale without losing the economics.
6.8x ROAS
₹14.9L revenue · ₹5,955 AOV · ₹900 CAC
Offer + creative strategy
A stronger offer and clearer customer message improved the economics.
11.43x ROAS
₹20L revenue · ₹1.77L spend · 488 purchases
Low AOV fashion
Scaling a lower-AOV fashion brand profitably.
₹24.6L revenue
5.06x ROAS · ₹4.85L spend · 2,131 purchases
Women’s wear · AOV & scale
From ₹16.9L to ₹50.8L while improving the economics.
₹50.8L revenue
Before: 3.77 ROAS · After: 4.72 ROAS · AOV improved
Jewellery brand85% revenue growth · ₹26.6L sales
Luxury fashion51% revenue increase · ₹2.27Cr total sales
D2C brand380% YoY growth · ₹6.3Cr in 4 months
Fashion brand₹1.17Cr · Sep–Dec 2024
Meta · clothing₹78.2L revenue · 3.72 ROAS
Meta · international3,208 purchases · 3.22 ROAS
Meta · fashion₹15.9L revenue · 4.13 ROAS
Meta · clothing₹14.6L revenue · 4.29 ROAS
Meta · clothing₹11.8L revenue · 3.31 ROAS
Shopify₹16L sales · 59% growth
AP
Built by people who have managed growth at scale.
The work is led by experienced performance marketers, with strategy and execution handled as one team.
Who you're actually hiring
Six years working inside performance marketing.
Before BuiltWithAP, I worked as Head of Media Buying at Indian performance marketing agencies, working across 300+ D2C brands and ₹10Cr+ in monthly ad budgets. I also built Mera Aura to understand the realities of running a brand first-hand.
300+
D2C brands worked with
₹10Cr+
Monthly budgets managed
₹21L
Mera Aura revenue in 4 months
4.37x
Mera Aura ROAS
The partnership
Work with BuiltWithAP.
One team across acquisition, creative, conversion and retention — focused on what the brand needs most.
BuiltWithAP · 90-Day Partnership
A marketing team without the overhead of building every role in-house.
₹50,000 / month
Minimum 3 months. Creative support included. The team works across strategy and execution based on the requirements of the brand.
Book a consultation →Everything included.
- Meta Ads strategy, execution & scaling
- Google Ads strategy, execution & scaling
- Creative strategy + production as required
- CRO + offer + funnel optimisation
- Retention + WhatsApp + email strategy
- Weekly growth reviews
- 90-day roadmap + testing pipeline
- Senior strategy and execution oversight
This is for you if...
- You've already proven people will buy.
- You want to scale, not just maintain.
- You're willing to invest in growth for at least 90 days.
- You want a partner who will challenge the current setup.
- You care about the business, not just the Ads Manager screenshot.
This isn't for you if...
- You're looking for the cheapest agency.
- You want a guaranteed revenue number.
- You only want someone to "run Meta".
- You won't provide the inputs needed to grow the brand.
- You're looking for a one-month experiment with no commitment.
Start here
Let's see if your brand is a fit.
20 minutes. We'll look at where the brand is today, what's getting in the way of growth and whether BuiltWithAP can actually help.
- No generic presentation
- No pressure to sign on the call
- A direct discussion about the numbers
- If we are not a fit, we will tell you